Latitude: Community Marketing

How To: Building an Economic Development Marketing Team

Dec 30, 2014 3:34:29 PM

Posted by Whitney Daly

What are the best ways to build an awesome, effective, industry-leading economic development marketing team? If you’ve already constructed your dream team, props to you, because putting together a team who embodies such a crucial role within an organization is no easy feat.

We’ve learned a lot along the way, working to forge an innovative and forward-thinking group of marketers. Our colleagues at Kiss Metrics put together a list of six lessons, and a few of those hit close to home for us, which we’ve detailed and put our own spin on below. 

Read More Posted under Economic Development, Economic Development Marketing, Analytics, Benchmarking 0 Comments

How Your Board Can Help Your Community Innovate

Dec 15, 2014 10:30:00 AM

Posted by Whitney Daly

Governing boards are often viewed as groups of older white men, oftentimes fuddy-duddy in their dress and mindset, and almost always as those who make the most, but who do the least (with regard to a given workforce hierarchy). As one Harvard Business Review article notes, however, is that boards are actually providing much of the innovation coming out of today’s tech-savvy companies. Some of the boards featured in the article are forming their own innovation committees: innovation and technology, science and technology, technology strategy and innovation, and others, all in the name of brainstorming, networking, providing management with a sounding board, offering a source of external perspective, evaluating on various levels, and much more. 

Read More Posted under Economic Development, Technology, Community Innovation, Networking, Leadership 0 Comments

Dear Atlas: My Website Isn’t Generating Leads. Please Help!

Dec 9, 2014 12:00:00 PM

Posted by Whitney Daly

Websites not performing to expectations is an age-old problem, and not just in the economic developmentindustry. Things like custom website design and development and conversion optimization aren’t million dollar businesses for nothing. So as an economic development organization, what should you be doing to ensure your website is putting in as much work as possible? 

Read More Posted under Branding & Design, Content Marketing, Websites, Lead Generation, Economic Development Websites 0 Comments

How Marketing Automation Works for Places

Dec 3, 2014 11:41:19 AM

Posted by Whitney Daly

Marketing automation can be important for any organization looking to streamline operations and process flow. By utilizing marketing automation, you’ll find that your organization uses far less resources dedicated to the marketing and promotion of your place. And why is that important? If you use less time and money on attracting people or businesses to your location, you can spend more time generating quality conversations with prospects. Quality conversations often lead to qualified leads, which can lead to increased jobs and capital investment for your region. 

Read More Posted under Online Marketing, Economic Development Marketing, Place Marketing 0 Comments

What Does Competitive Intelligence Look Like for Economic Development?

Nov 25, 2014 11:09:00 AM

Posted by Whitney Daly

Most of us know who our competitors are, right? We are constantly looking to out-bid, out-sell, or out-do these guys, because after all, that’s our job. But what about those who we’re competing against online? We all know the most important real estate is at the top of Google’s page one, but how do we get there? Once there, how do we stay there? How do we overcome a competitor who might be ranking above us?

Read More Posted under Content & Writing, Economic Development, Content Marketing 0 Comments

How to Prepare for Economic Development Gone Mobile

Nov 20, 2014 4:20:00 PM

Posted by Whitney Daly

Most everyone today has a smart phone or tablet, or some sort of “smart” device. As with any product or good, there’s normally a cycle of consumerism that occurs, and it goes something like this: there is a strong surge of engagement and consumption, followed by periods of slowed growth, resurgence, and plateau, and finally, sometimes a decline in product evolution. For the “smart” devices we’ve all come to know and love, it appears the honeymoon phase may be over, and we’ve slowed our crazy consumption of these consumer collectibles. You might call this the plateau phase.

Despite the plateau of the smart device market (maybe it’s not really plateau, maybe just maturity), earlier this year, and more recently as well (May 2014), studies show that mobile usage is on the rise. According toChikita Insights, in January 2014, 37% of Samsung-based web traffic was coming from mobile users; five months later, that number was 55%. Some attribute this to the recent “phablet” phenomenon, in that smart phones are actually small tablets, and people use these devices to leisurely browse at home. Regardless, what we think is most important for you, as an economic development organization, is that you ensure your information is readily accessible via mobile and tablet because as trends show, that is one number that won’t plateau any time soon.

Read the full story here. Learn more about the importance of responsive design here.

photo credit:

Read More Posted under Economic Development, Responsive Design, Technology, Tablet, Mobile 0 Comments

Another Apple Announcement - What Does it Mean for your Organization?

Nov 13, 2014 12:30:00 PM

Posted by Whitney Daly

Were you one of thousands, maybe millions, who, on September 19, stood in line for the latest and greatest smart phone from Apple? We’re not passing judgment if you were, just asking. What about Apple Pay? Are you one who has embraced the new technology of card-less pay? And what about Apple Watch? Does accessing, receiving, and responding to information via your wrist excite you?

Read More Posted under Technology 0 Comments

Tesla and Nevada's Big Economic Development Win

Nov 5, 2014 1:10:16 PM

Posted by Whitney Daly

Tesla Motors is building a lithium battery factory in Storey County, Nevada – a huge economic win for the county and state. And what’s more surprising is that the Silver State beat out giants Texas and California, among others, in a deal that, according to Dennis Donovan of Wadley Donovan Gutshaw Consulting, “…will go down in the annals of history as one of the biggest economic development and manufacturing wins for any area.” The big win comes with even bigger outputs for the local economy: 6,500 jobs, a larger presence within the technology sector, and the acknowledgement and pride that is paired with the $5 billion battery plant. 

Read More Posted under Economic Development, Economic Development Wins 0 Comments

High Performance Economic Development: A Best Practice for Success in Economic Development

Oct 27, 2014 2:31:49 PM

Posted by Whitney Daly

After working with more than 140 economic development organizations here at Atlas Advertising, we’ve learned that most economic developers join the profession to make a difference in their communities, but many struggle to maintain the operational focus that is required to affect change and create outcomes. 

Every community measures and defines success for economic development in its own way, and these measurements are essential in proving the effectiveness of projects and initiatives, and of an organization as a whole. As former economic developers and current marketing strategists, we sought a way to augment the efforts of EDOs and make economic developers’ lives easier and more efficient in attaining metrics that gauge community success.

Read More Posted under Economic Development, Economic Development Marketing, IEDC, High Performance Economic Development 0 Comments

Ben Wright to Sit on IEDC Board for Two Year Term

Oct 24, 2014 4:31:03 PM

Posted by Whitney Daly

We're pleased to announce that Atlas Advertising's CEO Ben Wright has been elected to sit on the International Economic Development Council's Board of Directors for a two year term. Congrats Ben!

Read More Posted under Life at Atlas, Economic Development, News, Economic Development Marketing 0 Comments