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Next Gen Economic Development Marketers

If you haven't joined our LinkedIn group yet, you should join us here. Discuss topics relevant to economic development and marketing and get 15% off on Atlas webinars!

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Three New Social Media Campaigns in CT

Posted by Gigi Griffis | Posted in Economic Development | Posted on 02-09-2010

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Sustainable Capitol Region on Twitter

Congratulations to South Windsor, Ledyard and CRCOG–winners of Northeast Utilities’ social media grants. These grants provide strategy, set up and consultation for social media campaigns. Check out the winners’ campaigns below:

South Windsor on Facebook.
South Windsor on Twitter.

Ledyard News & Events on Facebook or Twitter.
Ledyard Alerts & Tips on Facebook or Twitter.

CRCOG on Facebook.
CRCOG on Twitter.

Upcoming Webinar: Seven Things Business Developers Should be Doing to Differentiate Today

Posted by Guillermo Mazier | Posted in Economic Development, Online Marketing, Webinars & Events | Posted on 01-09-2010

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Atlas and leading economic development professionals are always
trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their business development and “Sales” offerings to prospects, Atlas CEO Ben Wright will be present webinar attendees with “Seven Things Business Developers Should be Doing to Differentiate Today” Join us on Wednesday September 15, 2010 at 1pm MST for this important webinar.

Free to Atlas clients, discounted for the Atlas Next Gen Economic Development Marketers LinkedIn Group and $85 for the general public, this webinar will accelerate your business development knowledge.  If you are currently an Atlas client please register here.

All others sign up here: Sign up for this date!

Wednesday, September 15th from 1:00pm - 2:15pm (MT):

Who should attend?

  • CEOs and Presidents interested in reshaping the prospect offerings of their organizations
  • Marketing VP’s and Managers
  • Business Development VP’s and Managers
  • Staff charged with executing websites, marketing campaigns, and prospect responses

The webinar will cover the following topics:

  • How to differentiate by getting information to prospects faster
  • How to include the necessary partners in the recruitment process
  • New ways to identify prospects using Social Media
  • Industry specific prospecting activities

When Social Media Attacks

Posted by Guillermo Mazier | Posted in Branding & Design, Economic Development, Online Marketing | Posted on 31-08-2010

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Atlas and the economic development profession are “atwitter” about Social Media. In fact, there are few topics more frequently talked about in Economic Development than Social Media – but only a handful of economic developers have found ways to make social media pay dividends for their organization.

One question people often ask is, “How do you respond when social media attacks your brand?” Posted by the folks at Mashable, these cases studies offer valuable insights on how you can avoid a social media crisis when it comes to your brand.

When Social Media Attacks

“For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook (Facebook), Twitter (Twitter) and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn on you and your brand.”

Read Mashable’s Full Article


Going to IEDC Columbus?

Interested in talking about how social media can work for your community? We’d love to set aside some time to talk with you about one of economic development’s most tweeted, posted and blogged about topics. Give us a call or send us a message at guillermom@atlas-advertising.com to setup a time!

Don’t want to talk? Check out Atlas’ presentation on “Eight Things Economic Developers Should be Doing with Social Media.”

What Would Google Do?

Posted by Guillermo Mazier | Posted in Economic Development, Webinars & Events | Posted on 25-08-2010

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Going to the IEDC conference in Columbus?

Join Atlas CEO, Ben Wright and other highly regarded speakers in the economic development marketing space, as they present “What Would Google Do?”

When: Sept 28th at 10:30 EST

About the Presentation:

  • In 2009, well known journalist-turned-entrepreneur Jeff Jarvis produced “What Would Google Do?,” a book that caught the attention of business world. In the book, Jarvis argues that the world is now “upside-down, inside-out, counter-intuitive and confusing to nearly every company, executive or institution with one exception: Google.” This session will look at the new rules of the Internet Age and proposes answers to the question, “What Would Google Do to Rethink the Economic Development Industry.”

IEDC

Interested in learning more about the who will be speaking at the IEDC Columbus 2010 conference?

Check out this year’s speaker list here.

Atlas Employee Spotlight: An Artist Within

Posted by Lucy Collins | Posted in Life at Atlas | Posted on 23-08-2010

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Thunderhead III by Hugh Daly, acrylic on canvas

"Thunderhead III" by Hugh Daly, acrylic on canvas

Hugh Daly, Operations Manager at Atlas, leads a double life. By day he manages, organizes and basically ensures that Atlas Advertising doesn’t spontaneously combust. Nights and weekends, he creates color ideas from everyday life. And he is quite successful at it.

I took a few minutes to pick the brain of our resident painter and here is what I found out:

How long have you been painting?
I come from a creative family – both of my parents are artists.  I’ve been drawing since I was in elementary school but got serious about painting after college.

Where do you get inspiration from?
I find color ideas in everyday life and draw themes from my travels and from nature mainly.  Often times everyday events, like sitting on my patio sipping coffee will inspire a concept for a painting.
Also, I stretch my own canvases.  I feel like the process binds me to the painting before I even start the work.  I know the canvas will be stretched exactly how I like it – I am my pickiest client!

Where is your work currently being displayed?
I currently show at the Sandra Phillips Gallery in Denver and Art & Soul Gallery in Boulder.  My studio is at my home, so I guess you could say that would be my third gallery.

Do you listen to music while you paint?
I typically listen to jazz or classical when I paint, sometimes even certain techno – the music relaxes me but also keeps my brush moving energetically.  It is interesting to see how the different types of music affect my work.

Do you have a local favorite artist?
There are a couple of local artists I draw inspiration from – Craig Marshall Smith and Amy Metier.

Do you participate in First Friday?
Not typically – although it is a great opportunity to catch galleries all open after hours together, and to do some networking, it is conversely a difficult time to truly ‘see’ the art with so many people milling about.  I prefer to slip into a gallery on a quiet afternoon and be the only one there.  I feel like I absorb so much more.

I imagine most painters as being barefoot while they work, is this true for you?
Nope, I wear something on my feet.  My basement studio has some pretty chilly cement floors!

How do you balance your double life?
I like having my full time job at Atlas and working on my paintings on evenings and weekends.  I find it is a good balance for me between left brain and right, between working for someone and working for myself.  It takes the pressure off of having to create in order to sell, and allows me to be true to myself with respect to my work.  Being around all of the creativity here at Atlas is also a great part of the equation!

To see more of Hugh’s work you can visit his website at www.hdaly.com.