Latitude: Community Marketing

What Does Competitive Intelligence Look Like for Economic Development?

Nov 25, 2014 11:09:00 AM

Posted by Whitney Daly

Most of us know who our competitors are, right? We are constantly looking to out-bid, out-sell, or out-do these guys, because after all, that’s our job. But what about those who we’re competing against online? We all know the most important real estate is at the top of Google’s page one, but how do we get there? Once there, how do we stay there? How do we overcome a competitor who might be ranking above us?

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How to Prepare for Economic Development Gone Mobile

Nov 20, 2014 4:20:00 PM

Posted by Whitney Daly

Most everyone today has a smart phone or tablet, or some sort of “smart” device. As with any product or good, there’s normally a cycle of consumerism that occurs, and it goes something like this: there is a strong surge of engagement and consumption, followed by periods of slowed growth, resurgence, and plateau, and finally, sometimes a decline in product evolution. For the “smart” devices we’ve all come to know and love, it appears the honeymoon phase may be over, and we’ve slowed our crazy consumption of these consumer collectibles. You might call this the plateau phase.

Despite the plateau of the smart device market (maybe it’s not really plateau, maybe just maturity), earlier this year, and more recently as well (May 2014), studies show that mobile usage is on the rise. According toChikita Insights, in January 2014, 37% of Samsung-based web traffic was coming from mobile users; five months later, that number was 55%. Some attribute this to the recent “phablet” phenomenon, in that smart phones are actually small tablets, and people use these devices to leisurely browse at home. Regardless, what we think is most important for you, as an economic development organization, is that you ensure your information is readily accessible via mobile and tablet because as trends show, that is one number that won’t plateau any time soon.

Read the full story here. Learn more about the importance of responsive design here.

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Read More Posted under Economic Development, Responsive Design, Technology, Tablet, Mobile 0 Comments

Another Apple Announcement - What Does it Mean for your Organization?

Nov 13, 2014 12:30:00 PM

Posted by Whitney Daly

Were you one of thousands, maybe millions, who, on September 19, stood in line for the latest and greatest smart phone from Apple? We’re not passing judgment if you were, just asking. What about Apple Pay? Are you one who has embraced the new technology of card-less pay? And what about Apple Watch? Does accessing, receiving, and responding to information via your wrist excite you?

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Tesla and Nevada's Big Economic Development Win

Nov 5, 2014 1:10:16 PM

Posted by Whitney Daly

Tesla Motors is building a lithium battery factory in Storey County, Nevada – a huge economic win for the county and state. And what’s more surprising is that the Silver State beat out giants Texas and California, among others, in a deal that, according to Dennis Donovan of Wadley Donovan Gutshaw Consulting, “…will go down in the annals of history as one of the biggest economic development and manufacturing wins for any area.” The big win comes with even bigger outputs for the local economy: 6,500 jobs, a larger presence within the technology sector, and the acknowledgement and pride that is paired with the $5 billion battery plant. 

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High Performance Economic Development: A Best Practice for Success in Economic Development

Oct 27, 2014 2:31:49 PM

Posted by Whitney Daly

After working with more than 140 economic development organizations here at Atlas Advertising, we’ve learned that most economic developers join the profession to make a difference in their communities, but many struggle to maintain the operational focus that is required to affect change and create outcomes. 

Every community measures and defines success for economic development in its own way, and these measurements are essential in proving the effectiveness of projects and initiatives, and of an organization as a whole. As former economic developers and current marketing strategists, we sought a way to augment the efforts of EDOs and make economic developers’ lives easier and more efficient in attaining metrics that gauge community success.

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Ben Wright to Sit on IEDC Board for Two Year Term

Oct 24, 2014 4:31:03 PM

Posted by Whitney Daly

We're pleased to announce that Atlas Advertising's CEO Ben Wright has been elected to sit on the International Economic Development Council's Board of Directors for a two year term. Congrats Ben!

Read More Posted under Life at Atlas, Economic Development, News, Economic Development Marketing 0 Comments

How to Use User Generated Content to Boost Engagement About your City

Sep 30, 2014 2:00:00 PM

Posted by Whitney Daly

In 2008 there were whispers among the economic development community that “content is king.” But what did that mean for cities, states and regions looking to engage their targeted audiences?

For some economic developers, that meant trying out social media platforms and in some cases getting fired for using them incorrectly.

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Forget Suburbia, Why More Company Locations are Moving Downtown

Sep 26, 2014 10:31:00 AM

Posted by Whitney Daly

Suburbanization in Economic Development

More and more company locations are moving downtown. And it’s not all because of the reasons that you may think. 

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Talking to CEOs 101 for Economic Development

Sep 23, 2014 10:47:00 AM

Posted by Whitney Daly

Have you ever been to a tradeshow or on a mission to seek out companies and their chief executives in hopes of communicating the value of relocating their company to your community? Here is a great article on how to talk to CEOs.

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Economic Development Explained on YouTube in 4 Minutes – Brilliant

Sep 16, 2014 1:56:22 PM

Posted by Whitney Daly

Have you ever had to convince your spouse, or maybe even a local citizen, what economic development is and the value that it can add to a community? In our experience, we have found that economic development is about “building capacity,” and part of that is education.

As economic developers, we have a responsibility to our communities to increase economic development vitality. Here is a great video of how Metro Orlando EDC describes economic development.

Read More Posted under Economic Development, Economic Development Marketing, Metro Orlando EDC 0 Comments