Most everyone today has a smart phone or tablet, or some sort of “smart” device. As with any product or good, there’s normally a cycle of consumerism that occurs, and it goes something like this: there is a strong surge of engagement and consumption, followed by periods of slowed growth, resurgence, and plateau, and finally, sometimes a decline in product evolution. For the “smart” devices we’ve all come to know and love, it appears the honeymoon phase may be over, and we’ve slowed our crazy consumption of these consumer collectibles. You might call this the plateau phase.
Despite the plateau of the smart device market (maybe it’s not really plateau, maybe just maturity), earlier this year, and more recently as well (May 2014), studies show that mobile usage is on the rise. According toChikita Insights, in January 2014, 37% of Samsung-based web traffic was coming from mobile users; five months later, that number was 55%. Some attribute this to the recent “phablet” phenomenon, in that smart phones are actually small tablets, and people use these devices to leisurely browse at home. Regardless, what we think is most important for you, as an economic development organization, is that you ensure your information is readily accessible via mobile and tablet because as trends show, that is one number that won’t plateau any time soon.
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photo credit: marketingland.com