Latitude: Community Marketing

How to Use User Generated Content to Boost Engagement About your City

Sep 30, 2014 2:00:00 PM

Posted by Whitney Daly

In 2008 there were whispers among the economic development community that “content is king.” But what did that mean for cities, states and regions looking to engage their targeted audiences?

For some economic developers, that meant trying out social media platforms and in some cases getting fired for using them incorrectly.

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Forget Suburbia, Why More Company Locations are Moving Downtown

Sep 26, 2014 10:31:00 AM

Posted by Whitney Daly

Suburbanization in Economic Development

More and more company locations are moving downtown. And it’s not all because of the reasons that you may think. 

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Talking to CEOs 101 for Economic Development

Sep 23, 2014 10:47:00 AM

Posted by Whitney Daly

Have you ever been to a tradeshow or on a mission to seek out companies and their chief executives in hopes of communicating the value of relocating their company to your community? Here is a great article on how to talk to CEOs.

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Economic Development Explained on YouTube in 4 Minutes – Brilliant

Sep 16, 2014 1:56:22 PM

Posted by Whitney Daly

Have you ever had to convince your spouse, or maybe even a local citizen, what economic development is and the value that it can add to a community? In our experience, we have found that economic development is about “building capacity,” and part of that is education.

As economic developers, we have a responsibility to our communities to increase economic development vitality. Here is a great video of how Metro Orlando EDC describes economic development.

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What Do Over 500+ Economic Development Organizations Have In Common?

Sep 10, 2014 2:13:00 PM

Posted by Whitney Daly

Ever wonder what the economic development equivalent of keeping up with the Jones’ looks like?

At this year's International Economic Development Conference in Fort Worth Texas, selected communities will be recognized as the country's highest performing economic development organizations in the WORLD based on key metrics provided by organizations over the past year through our national survey.

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Atlas Webinar: Re-Thinking Economic Development Marketing

Aug 14, 2014 3:46:00 PM

Posted by Whitney Daly

90% of the site selection process starts online. Is your EDO ready for that?

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Why Site Selectors Won’t Open Your Emails

Aug 12, 2014 6:27:00 PM

Posted by Mariel DuPont

Do you ever wonder why your prospects won’t open your emails? Was it something you said? Did they even receive it? And how do you know what a good open rate is for the economic development industry?

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A Web Marketing Checklist for Every Economic Developer

Aug 12, 2014 9:00:00 AM

Posted by Mariel DuPont


Are you a list person? Do you love the satisfaction you get from carefully creating a list and checking items off one by one?

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Can You Improve Your Marketing Strategy in 5 Quick Steps?

Jul 29, 2014 7:30:00 AM

Posted by Mariel DuPont

5 steps? If only improving your economic development marketing strategy was so easy. What if we said it could be?

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The Top Locations for Company Expansions and Relocations in 2014

Jul 22, 2014 12:14:43 PM

Posted by Mariel DuPont

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