Latitude: Community Marketing

Atlas Webinar: Re-Thinking Economic Development Marketing

Aug 14, 2014 3:46:00 PM

Posted by Whitney Daly

90% of the site selection process starts online. Is your EDO ready for that?

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Why Site Selectors Won’t Open Your Emails

Aug 12, 2014 6:27:00 PM

Posted by Mariel DuPont

Do you ever wonder why your prospects won’t open your emails? Was it something you said? Did they even receive it? And how do you know what a good open rate is for the economic development industry?

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A Web Marketing Checklist for Every Economic Developer

Aug 12, 2014 9:00:00 AM

Posted by Mariel DuPont


Are you a list person? Do you love the satisfaction you get from carefully creating a list and checking items off one by one?

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Can You Improve Your Marketing Strategy in 5 Quick Steps?

Jul 29, 2014 7:30:00 AM

Posted by Mariel DuPont

5 steps? If only improving your economic development marketing strategy was so easy. What if we said it could be?

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The Top Locations for Company Expansions and Relocations in 2014

Jul 22, 2014 12:14:43 PM

Posted by Mariel DuPont

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What would happen if you improved economic development by 1%?

Jul 15, 2014 9:30:00 AM

Posted by Mariel DuPont

We recently read an article that talked about the “Science of Marginal Gains.” Specifically, what would happen if you improved everything you did by 1%? The article featured British Cyclist Dave Brailsford of Great Britain’s professional cycling team.

Brailsford believed in the concept of marginal gains and went on to describe it as the “1 percent margin for improvement in everything you do.” His theory was that if you improved every area related to cycling by just 1 percent, then those small gains would add up to remarkable improvements.

Then it hit me. What if we applied the same principal to economic development? And what examples of this principle were there around the country?

One organization, the Greater MSP, uses what they call a “margin of excellence” to not only improve things by 1%, but rather by 25%.

Here is what they are reporting:

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Atlas Advertising A “Colorado Companies to Watch” Winner!

Jul 8, 2014 9:00:00 AM

Posted by Mariel DuPont

We are excited to announce that Atlas Advertising/ Community Systems was named a 2014 Colorado Companies to Watch winner. The prestigious program recognizes businesses from a wide range of industries throughout the state that make an astounding impact on Colorado's economy by collectively providing thousands of jobs and contributing millions of dollars in revenue.

To learn more about the Colorado Companies to Watch program and view the 2014 winner’s list click here.

The awards gala on June 20, 2014 honored 50 companies in Colorado who demonstrated employee and sales growth, exceptional entrepreneurial leadership, and a sustainable or competitive advantage, along with notable factors that showcase their company’s success. Atlas was one of 50 companies selected over 1,200 other nominees in Colorado.

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Social Media for Economic Development Is More Important Than You Think

Jun 25, 2014 9:30:00 AM

Posted by Mariel DuPont

Do you ever find yourself wondering if social media can really make a difference in economic development?

It has transformed the way businesses reach, engage and relate to consumers (B2C), but what impact, if any, has it had on economic development?

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SEO for Economic Development – Are People Finding you on Google?

Jun 18, 2014 10:42:55 AM

Posted by Guillermo Mazier

A Beginners Guide to SEO:

A creative website with lots of information, images and links is only successful if the target audience visits the site. Search Engine Optimization is a simple way that communities can gain the attention of people who are searching for their communities or about their community’s programs and services.

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Is Having the Super Bowl in Your Community Good For Econ Dev?

Jun 10, 2014 9:30:00 AM

Posted by Guillermo Mazier

This year the twin cities were awarded the super bowl bid in 2018 and many are speculating that it will be very grand. However the question must be posed, what effect will the Super Bowl have on the Minneapolis, St. Paul economy? There is no doubt that the thousands of visitors will have exposure to a market that they have never known before and will spend millions of dollars getting to do so, but the question still remains. Is this a good thing for economic development. We’ll let you be the judge. In the meantime, here is an interesting piece that talked about that economic impact the last super bowl in Midwestern city had on its economy.

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