Latitude: Community Marketing

Economic Development Explained on YouTube in 4 Minutes – Brilliant

Sep 16, 2014 1:56:22 PM

Posted by Whitney Daly

Have you ever had to convince your spouse, or maybe even a local citizen, what economic development is and the value that it can add to a community? In our experience, we have found that economic development is about “building capacity,” and part of that is education.

As economic developers, we have a responsibility to our communities to increase economic development vitality. Here is a great video of how Metro Orlando EDC describes economic development.

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What Do Over 500+ Economic Development Organizations Have In Common?

Sep 10, 2014 2:13:00 PM

Posted by Whitney Daly

Ever wonder what the economic development equivalent of keeping up with the Jones’ looks like?

At this year's International Economic Development Conference in Fort Worth Texas, selected communities will be recognized as the country's highest performing economic development organizations in the WORLD based on key metrics provided by organizations over the past year through our national survey.

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Atlas Webinar: Re-Thinking Economic Development Marketing

Aug 14, 2014 3:46:00 PM

Posted by Whitney Daly

90% of the site selection process starts online. Is your EDO ready for that?

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Why Site Selectors Won’t Open Your Emails

Aug 12, 2014 6:27:00 PM

Posted by Mariel DuPont

Do you ever wonder why your prospects won’t open your emails? Was it something you said? Did they even receive it? And how do you know what a good open rate is for the economic development industry?

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A Web Marketing Checklist for Every Economic Developer

Aug 12, 2014 9:00:00 AM

Posted by Mariel DuPont


Are you a list person? Do you love the satisfaction you get from carefully creating a list and checking items off one by one?

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Can You Improve Your Marketing Strategy in 5 Quick Steps?

Jul 29, 2014 7:30:00 AM

Posted by Mariel DuPont

5 steps? If only improving your economic development marketing strategy was so easy. What if we said it could be?

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The Top Locations for Company Expansions and Relocations in 2014

Jul 22, 2014 12:14:43 PM

Posted by Mariel DuPont

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What would happen if you improved economic development by 1%?

Jul 15, 2014 9:30:00 AM

Posted by Mariel DuPont

We recently read an article that talked about the “Science of Marginal Gains.” Specifically, what would happen if you improved everything you did by 1%? The article featured British Cyclist Dave Brailsford of Great Britain’s professional cycling team.

Brailsford believed in the concept of marginal gains and went on to describe it as the “1 percent margin for improvement in everything you do.” His theory was that if you improved every area related to cycling by just 1 percent, then those small gains would add up to remarkable improvements.

Then it hit me. What if we applied the same principal to economic development? And what examples of this principle were there around the country?

One organization, the Greater MSP, uses what they call a “margin of excellence” to not only improve things by 1%, but rather by 25%.

Here is what they are reporting:

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Atlas Advertising A “Colorado Companies to Watch” Winner!

Jul 8, 2014 9:00:00 AM

Posted by Mariel DuPont

We are excited to announce that Atlas Advertising/ Community Systems was named a 2014 Colorado Companies to Watch winner. The prestigious program recognizes businesses from a wide range of industries throughout the state that make an astounding impact on Colorado's economy by collectively providing thousands of jobs and contributing millions of dollars in revenue.

To learn more about the Colorado Companies to Watch program and view the 2014 winner’s list click here.

The awards gala on June 20, 2014 honored 50 companies in Colorado who demonstrated employee and sales growth, exceptional entrepreneurial leadership, and a sustainable or competitive advantage, along with notable factors that showcase their company’s success. Atlas was one of 50 companies selected over 1,200 other nominees in Colorado.

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Social Media for Economic Development Is More Important Than You Think

Jun 25, 2014 9:30:00 AM

Posted by Mariel DuPont

Do you ever find yourself wondering if social media can really make a difference in economic development?

It has transformed the way businesses reach, engage and relate to consumers (B2C), but what impact, if any, has it had on economic development?

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