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The Power of Infographics in Economic Development

By Whitney Daly |  Jul 29, 2016

46% of marketers say photography is critical to their current marketing and storytelling strategies (CMO Council) Content with relevant images gets 94...

Tourism & ED Meet Again…in Croatia

By Whitney Daly |  Jul 14, 2016

Atlas intern Matt Boselli recently traveled to Italy and Croatia for a study abroad endeavor. Through his lens, we see just how paramount tourism can ...

Free (Free!) Economic Development Marketing Tools

By Whitney Daly |  Jun 29, 2016

Free normally gets people's attention. But to be honest, free doesn't always equate to relevant, quality, or substantial. Free can sometimes be synony...

Tourism Marketing: A, B, C, or D for your DMO?

By Whitney Daly |  Jun 24, 2016

You're a tourism marketer, and your plate is full. On any given day, you're facilitating relationships with hotels, restaurants, wineries, and local a...

Creating Personas Creates Interaction in Econ Dev

By Whitney Daly |  Jun 15, 2016


Generalist or Specialist...Making the Decision

By Whitney Daly |  Jun 02, 2016

In economic development, should you hire a generalist or specialist? It's a question we raised in our last post, which sparked some great comments fro...

In Econ Dev, Do You Hire a Generalist or Specialist?

By Whitney Daly |  May 18, 2016

Is it better to be really good at one thing, or fairly good at a multitude of things? Some time ago, HubSpot posted a blog on whether agencies should ...

10 Ways to Generate 27 Leads

By Whitney Daly |  May 12, 2016

A few weeks ago, we brought you Old School vs New School Digital Lead Generation, where we talked about the importance - and impact - of digital lead ...

The 411 on Attracting Top Talent...Today!

By Whitney Daly |  Apr 29, 2016

We recently hosted a webinar on workforce, and we discussed its current state, challenges associated with it, and whether development or attraction is...

Old School vs New School Digital Lead Generation

By Whitney Daly |  Apr 20, 2016

What's the real return on investment of digital lead generation efforts? That's a heavy question. Obtaining, analyzing, and reporting on ROI can be a ...


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