Latitude: Community Marketing

The Top Locations for Company Expansions and Relocations in 2014

Jul 22, 2014 12:14:43 PM

Posted by Mariel DuPont

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What would happen if you improved economic development by 1%?

Jul 15, 2014 9:30:00 AM

Posted by Mariel DuPont

We recently read an article that talked about the “Science of Marginal Gains.” Specifically, what would happen if you improved everything you did by 1%? The article featured British Cyclist Dave Brailsford of Great Britain’s professional cycling team.

Brailsford believed in the concept of marginal gains and went on to describe it as the “1 percent margin for improvement in everything you do.” His theory was that if you improved every area related to cycling by just 1 percent, then those small gains would add up to remarkable improvements.

Then it hit me. What if we applied the same principal to economic development? And what examples of this principle were there around the country?

One organization, the Greater MSP, uses what they call a “margin of excellence” to not only improve things by 1%, but rather by 25%.

Here is what they are reporting:

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Atlas Advertising A “Colorado Companies to Watch” Winner!

Jul 8, 2014 9:00:00 AM

Posted by Mariel DuPont

We are excited to announce that Atlas Advertising/ Community Systems was named a 2014 Colorado Companies to Watch winner. The prestigious program recognizes businesses from a wide range of industries throughout the state that make an astounding impact on Colorado's economy by collectively providing thousands of jobs and contributing millions of dollars in revenue.

To learn more about the Colorado Companies to Watch program and view the 2014 winner’s list click here.

The awards gala on June 20, 2014 honored 50 companies in Colorado who demonstrated employee and sales growth, exceptional entrepreneurial leadership, and a sustainable or competitive advantage, along with notable factors that showcase their company’s success. Atlas was one of 50 companies selected over 1,200 other nominees in Colorado.

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Social Media for Economic Development Is More Important Than You Think

Jun 25, 2014 9:30:00 AM

Posted by Mariel DuPont

Do you ever find yourself wondering if social media can really make a difference in economic development?

It has transformed the way businesses reach, engage and relate to consumers (B2C), but what impact, if any, has it had on economic development?

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SEO for Economic Development – Are People Finding you on Google?

Jun 18, 2014 10:42:55 AM

Posted by Guillermo Mazier

A Beginners Guide to SEO:

A creative website with lots of information, images and links is only successful if the target audience visits the site. Search Engine Optimization is a simple way that communities can gain the attention of people who are searching for their communities or about their community’s programs and services.

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Is Having the Super Bowl in Your Community Good For Econ Dev?

Jun 10, 2014 9:30:00 AM

Posted by Guillermo Mazier

This year the twin cities were awarded the super bowl bid in 2018 and many are speculating that it will be very grand. However the question must be posed, what effect will the Super Bowl have on the Minneapolis, St. Paul economy? There is no doubt that the thousands of visitors will have exposure to a market that they have never known before and will spend millions of dollars getting to do so, but the question still remains. Is this a good thing for economic development. We’ll let you be the judge. In the meantime, here is an interesting piece that talked about that economic impact the last super bowl in Midwestern city had on its economy.

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IEDC Releases Report on Metrics for High Performance Economic Development

Jun 4, 2014 9:30:00 AM

Posted by Lucy Bowman

IEDC recently released its robust report, Making it Count: Metrics for High Performing EDOs. The report, which compiled data from over 500 EDOs around the country, aims to help Economic Developers establish industry-wide performance metrics.

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The Atlas Search Story Through the Eyes of Google

Jun 2, 2014 3:59:22 PM

Posted by Guillermo Mazier

Atlas Loves Google

Ever wonder what people see when they look to find your organization on google? Check out this video that we made a couple of years ago that shows how people are searching for Atlas online.

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Blogging for Economic Development

May 20, 2014 10:08:00 AM

Posted by Mariel DuPont

“To blog or not to blog,” that’s no longer the question. 

The question for economic developers is now: “What should I write?” “How many times should I post content?”  “How do I increase user engagement with my blog?” These questions are enough for many to simply throw in the towel. That's where Atlas comes in with our tried and true blogging tips to help you sort through the muck of blogging madness. 


Here are the five tips to make sure your economic development blog is a success!

  1. Write unique, interesting material:
    This may come as a shock, but people just don’t want to read about the new hire, the company party, etc. People want to read about what matters and relates to them. Writing about subjects that matter to your target audiences will situate you as a thought leader in your industry. Honestly evaluate content and make it interesting.
  1. Keep up on pop-culture and current affairs:
    Ever wonder how a post goes viral? Posts go viral when a lot of people are writing about something people already want to know about.  Taking a new stance on a popular subject could get your blog a lot of airtime. 
  1. Update your blog regularly:
    Nothing makes you obsolete quite as quickly as having tired old content. When you post content regularly you won’t just gain followers you’ll gain valuable industry visibility. Not to mention increase your SEO standing.
  1. Add a CTA for user engagement:
    The ultimate goal of your blog is to get to know your audience.  Give your target audience offers that appeals to them, and allows you to collect valuable information about them. 
  1. Don’t be afraid to publicize your post:
    Once you’ve completed these steps and have written an interesting article, shout it on the rooftops! Post it on Twitter, LinkedIn and Facebook. Consider sending an email to your clients to publicize it even more. You have valuable information, now make sure to share it!


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10 Economic Development Websites That Rock (2014 Edition)

May 13, 2014 11:07:00 AM

Posted by Mariel DuPont

Your website is your most critical marketing tool. Those who’ve ever marketed a place, helped create jobs, built capacity, attraction or capital (human and investment) know that it is truly a complex art form. Website design is also an art form. So wouldn't it make sense then that economic development websites would feel as vibrant as the communities they represent? Here are 10 economic development websites that ROCK!


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