Latitude: Community Marketing

Atlas Webinar: Best Practices in Economic Development Websites

Apr 9, 2014 10:00:00 AM

Posted by Guillermo Mazier

90% Percent of the Site Selection Process Starts Online. Is Your Website ready to generate results?

For the last 12 years, Atlas has built or reviewed over 100+ economic development websites, using our in house methodology. This process, which has undergone four major revisions, has kept us abreast of what the best and the brightest are doing to keep their websites fresh, relevant, and consistently delivering high ROI to organizations.

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An Economic Development Challenge:

Mar 5, 2014 10:25:00 AM

Posted by Guillermo Mazier

Recruiting and Filling Manufacturing Jobs

Manufacturing has changed. What used to work fifteen, ten even five years ago doesn’t work in today’s competitive marketplace. The way we hire and think has evolved as manufacturing jobs have become more high-tech and require employees to be computer savvy.

In the article “Recruiting and Filling Manufacturing Jobs Require New Tactics” Industry Market Trends addresses what recruiters need to fill these new kind of manufacturing positions.

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A New Guide To Keeping and Attracting Entrepreneurs To Your City

Feb 19, 2014 11:51:01 AM

Posted by Guillermo Mazier

On February 2, 2014 Endeavor Insight published a report: What do the Best Entrepreneurs Want In A City? Lessons from the Founder’s of America’s Fastest-Growing Companies.” Why should we as economic developers be concerned about what entrepreneurs want in a city? As the report eloquently states: “Research shows that a relatively small number of fast-growing firms have the ability to create a large number of new jobs. For example, between 1994-2006, the fastest-growing American companies represented less than 3% of all firms, but generated almost all U.S. employment and revenue growth.”

Although fast-growing companies only represent 3% of all firms, the growth they generate is unprecedented in the workplace. Taking notes? So are we. Endeavor Insight interviewed 150 founders of some of the fastest-growing companies in the US to determine what these entrepreneurs look for in the cities where they choose to locate their businesses.

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Join our High Performance LinkedIn Group!

Feb 14, 2014 8:30:00 AM

Posted by Ben Wright

What does it mean to be a high performance economic developer? 

You may have noticed our name has changed from Nex Gen to High Performance Economic Development Marketers. Why did we make this change? Well, because High Performance Economic Development aligns with our mission here at Atlas.

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High Performance Economic Development Third Year Running

Jan 31, 2014 11:07:41 AM

Posted by Ben Wright

2014 marks the third year of our High Performance Economic Development benchmarking survey!

Last year, North Carolina Department of Commerce, Columbus 2020, City of San Jose, Frisco Economic Development Corporation, Village of Romeoville, and Marble Falls took home Atlas gold. These economic development pioneers proved that what they do does impact their community, and have become a model for High performance Economic Development. In this third year of our benchmarking survey we are passionate about our continued effort to prove the worth of the economic development industry. Our benchmarking survey measures real results, and has created the first usable standard for the economic development industry. 

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Introducing Our New Community Marketing Blog

Jan 27, 2014 8:00:00 AM

Posted by Guillermo Mazier


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How sea salt caramels have helped bring jobs to Jacksonville, FL

Jan 3, 2014 10:58:48 AM

Posted by Guillermo Mazier

Differentiation and Sea Salt Caramels:

How the sweet treat has helped bring jobs to Jacksonville, FL


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Become a High Performing EDO in 2014

Dec 20, 2013 11:27:22 AM

Posted by Caroline Joy

Atlas' Tips on for High Performance Economic Development:

You have to love a new year:

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A Look Back on Economic Development in 2013

Dec 18, 2013 11:46:25 AM

Posted by Caroline Joy

Economic Development A Year in Review

In two weeks, 2013 will be just another year in the history books. We will be standing on the threshold of 2014, and imagining all the promise a new year brings.

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Greater Rhode Island Rolls out New Website; Praises Atlas InSite Too

Dec 13, 2013 2:41:24 AM

Posted by Guillermo Mazier

Yesterday, Atlas Advertising CEO Ben Wright led an informative webinar on the new Atlas InSite features, including:

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