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EDO Marketing Budgets: Boom or Bust?

By Whitney Daly |  Aug 22, 2016

EDOs have varying marketing budgets. Depending on a plethora of different things like availability of private funding, access to grants, and fundraisi...

Let's Rock Cleveland, Economic Development Style

By Whitney Daly |  Aug 18, 2016

We think it's safe to say that many in the industry are gearing up for IEDC's annual conference, which is approaching almost too quickly. And whether ...

The 1+1=3 Phenomenon in Tourism, Econ Dev

By Whitney Daly |  Aug 11, 2016

DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations. It's the "1...

Site Selector Q&A: Your Burning Questions Answered

By Whitney Daly |  Aug 01, 2016

Last week, we had the pleasure of joining forces with Will Cox from Biggins Lacy Shapiro & Co for a webinar that was attended by more than 130 people....

The Power of Infographics in Economic Development

By Whitney Daly |  Jul 29, 2016

46% of marketers say photography is critical to their current marketing and storytelling strategies (CMO Council) Content with relevant images gets 94...

Tourism & ED Meet Again…in Croatia

By Whitney Daly |  Jul 14, 2016

Atlas intern Matt Boselli recently traveled to Italy and Croatia for a study abroad endeavor. Through his lens, we see just how paramount tourism can ...

Free (Free!) Economic Development Marketing Tools

By Whitney Daly |  Jun 29, 2016

Free normally gets people's attention. But to be honest, free doesn't always equate to relevant, quality, or substantial. Free can sometimes be synony...

Tourism Marketing: A, B, C, or D for your DMO?

By Whitney Daly |  Jun 24, 2016

You're a tourism marketer, and your plate is full. On any given day, you're facilitating relationships with hotels, restaurants, wineries, and local a...

Creating Personas Creates Interaction in Econ Dev

By Whitney Daly |  Jun 15, 2016


Generalist or Specialist...Making the Decision

By Whitney Daly |  Jun 02, 2016

In economic development, should you hire a generalist or specialist? It's a question we raised in our last post, which sparked some great comments fro...


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