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In Econ Dev, Do You Hire a Generalist or Specialist?

By Whitney Daly |  May 18, 2016

Is it better to be really good at one thing, or fairly good at a multitude of things? Some time ago, HubSpot posted a blog on whether agencies should ...

10 Ways to Generate 27 Leads

By Whitney Daly |  May 12, 2016

A few weeks ago, we brought you Old School vs New School Digital Lead Generation, where we talked about the importance - and impact - of digital lead ...

The 411 on Attracting Top Talent...Today!

By Whitney Daly |  Apr 29, 2016

We recently hosted a webinar on workforce, and we discussed its current state, challenges associated with it, and whether development or attraction is...

Old School vs New School Digital Lead Generation

By Whitney Daly |  Apr 20, 2016

What's the real return on investment of digital lead generation efforts? That's a heavy question. Obtaining, analyzing, and reporting on ROI can be a ...

ED Websites That Wow...But How?

By Whitney Daly |  Mar 30, 2016

What is a website? (Silly question.) What is the purpose of a website? (Most think it's just a necessity these days.) And what is the value of a websi...

Telling the Good Story

By Whitney Daly |  Mar 14, 2016

You probably chose the city in which you live for a number of different reasons. Was it the proximity to other family members or friends? The draw of ...

Tourism 101 and Traveling to Mars?!

By Whitney Daly |  Mar 03, 2016

Earlier this year, we posted a blog about utilizing tourism marketing to drive economic growth. And while those strategies remain important for DMOs a...

Greater Williamsburg Partnership Website Launch

By Whitney Daly |  Feb 19, 2016

We love creating websites - those that showcase a community in all its glory. And we couldn't be more pleased with Greater Williamsburg Partnership's ...

Love - and metrics - are in the air!

By Whitney Daly |  Feb 11, 2016

We love this time of year. All things pink and red, chocolate, roses, and conversation hearts abound. Restaurants experience a higher number of reserv...

5 Strategies to Leverage Tourism Marketing for Economic Development

By Jenny Lee |  Jan 11, 2016

  266 Million.  The number of jobs that were supported by the travel and tourism industry. Over the years, tourism has become one of the world’s large...