Latitude: Community Marketing

A Note on the Future of Retirement

Mar 25, 2015 1:59:08 PM

Posted by Whitney Daly

More than ever, people are concerned about their retirement—up over 144 percent from 40 years ago. Will the money be there when I need it? Will I have enough? These are all questions employees are asking; many of them worried they’ll never be able to retire.

Read More Posted under Economic Development, High Performance Economic Development, Place Marketing, Retirement & Economic Development, Economic Developers, Retirement 0 Comments

Atlas Advertising Happy Hour Bus Tour A Huge Success!

Mar 20, 2015 1:36:25 PM

Posted by Whitney Daly

A week ago today, Atlas Advertising hosted a hugely successful happy hour bus tour after a hugely successful marketing and attraction conference hosted by the International Economic Development Council. Amongst others in the industry, Atlas' Ben Wright (CEO) and Guillermo Mazier (Director of Strategic Accounts) delivered presentations for IEDC's Denver-based event, which was held at The Curtis Hotel in Downtown Denver.

Read More Posted under Events & Webinars, Life at Atlas, Economic Development Marketing, IEDC, Networking, Marketing & Attraction 0 Comments

Community Marketers Realizing Greater Impact from Data

Mar 12, 2015 12:00:00 PM

Posted by Whitney Daly

Digital marketers are increasingly seeing a greater impact on their internal decision making from data. In a recent survey of 182 B2C, B2B, and agency marketers by management firm Conductor, over 70 percent of respondents said data made more, or much more, of an impact on decision making over the past year.

Read More Posted under Technology, Benchmarking, Digital Marketing, Data, Marketing Technology 0 Comments

A Guide to Unleashing Killer Content Marketing on LinkedIn

Mar 3, 2015 2:25:00 PM

Posted by Whitney Daly

Are you already publishing content on LinkedIn? If so, what strategies are working for you, and what type of content elicits the most reaction from your audience(s)? If you’re not yet publishing content on the professional networking site, here’s why you should start.

Read More Posted under Content & Writing, Online Marketing, Content Marketing, Networking, LinkedIn 0 Comments

Branding Behaviors Not Just Places

Feb 17, 2015 1:30:00 PM

Posted by Whitney Daly

Your brand is the relationship you have with your customers, prospects, investors, and employees, so of course you want it to be authentic, unique, relatable, and identifiable. At Atlas Advertising, we craft brands for regions all over the world, and at times, establish the very core of a community. It’s not easy branding a place; a lot goes into the process from initial concepts to final execution. What’s fulfilling for our team is the delivery of an exceptional brand to an organization; what is crucial to the success of the brand is the acceptance and subsequent generation of awareness led by a brand’s owner and team.

In order for a brand to be truly successful, all team members must accept and embody the brand. To live the brand is to live the mission of the place or community. To live the brand is to behave like the brand, and disseminate that behavior upon a targeted audience. Once board members, staff, key stakeholders, and others can relate to the brand and deliver its message(s), the outcomes of building said brand should follow suit: increased awareness about your community, cohesive community messaging, heightened interest in your region, and more inquiries about your community’s assets.

Read More Posted under Branding in Economic Development, Brand, Branding, Community Messaging 0 Comments

Innovation Labs and Product Incubators (and Our Version of Both)

Feb 4, 2015 11:33:00 AM

Posted by Whitney Daly

Agencies and marketing firms worldwide are implementing innovation labs and product incubators more and more, in an effort to satisfy both clients and internal staff. According to, 52% of those with either an innovation lab or a product incubator reported an increase of new business due to the applications, and nearly the same amount of those asked said higher employee retention was directly related to the innovation labs. So we want to know, does your agency or marketing firm employ such tactics? 

Read More Posted under Economic Development, High Performance Economic Development, Technology, Metrics, Scorecard for Economic Development 0 Comments

How You Sell vs. What You Sell in Economic Development

Jan 29, 2015 12:30:00 PM

Posted by Whitney Daly

Salespeople and the act of selling have been around forever. The art of selling, and how it is accomplished, has seen countless transformations over time, and it can be argued, mulled over, drug through the mud which techniques work best, which turn potential customers away, those that really “seal the deal” and so on. Most in sales, however, would probably agree on one thing: it’s truly an art, and there’s not one right way or one wrong way of doing it. 

After reading through a Harvard Business Review article, it’s important to note that much of what we thought was working in sales, might not be. Rather than simply asking our potential customers what they like or dislike, what they need or could do without, it might be time we, as salespeople, tell them what they need and how a given product or service might “cure an ailment” within their business or operation.

Read More Posted under Economic Development, Economic Development Marketing, Place Marketing, Sales Techniques in Economic Development 0 Comments

How To: Building an Economic Development Marketing Team

Dec 30, 2014 3:34:29 PM

Posted by Whitney Daly

What are the best ways to build an awesome, effective, industry-leading economic development marketing team? If you’ve already constructed your dream team, props to you, because putting together a team who embodies such a crucial role within an organization is no easy feat.

We’ve learned a lot along the way, working to forge an innovative and forward-thinking group of marketers. Our colleagues at Kiss Metrics put together a list of six lessons, and a few of those hit close to home for us, which we’ve detailed and put our own spin on below. 

Read More Posted under Economic Development, Economic Development Marketing, Analytics, Benchmarking 0 Comments

How Your Board Can Help Your Community Innovate

Dec 15, 2014 10:30:00 AM

Posted by Whitney Daly

Governing boards are often viewed as groups of older white men, oftentimes fuddy-duddy in their dress and mindset, and almost always as those who make the most, but who do the least (with regard to a given workforce hierarchy). As one Harvard Business Review article notes, however, is that boards are actually providing much of the innovation coming out of today’s tech-savvy companies. Some of the boards featured in the article are forming their own innovation committees: innovation and technology, science and technology, technology strategy and innovation, and others, all in the name of brainstorming, networking, providing management with a sounding board, offering a source of external perspective, evaluating on various levels, and much more. 

Read More Posted under Economic Development, Technology, Community Innovation, Networking, Leadership 0 Comments

Dear Atlas: My Website Isn’t Generating Leads. Please Help!

Dec 9, 2014 12:00:00 PM

Posted by Whitney Daly

Websites not performing to expectations is an age-old problem, and not just in the economic developmentindustry. Things like custom website design and development and conversion optimization aren’t million dollar businesses for nothing. So as an economic development organization, what should you be doing to ensure your website is putting in as much work as possible? 

Read More Posted under Branding & Design, Content Marketing, Websites, Lead Generation, Economic Development Websites 0 Comments