A few weeks ago, we brought you Old School vs New School Digital Lead Generation, where we talked about the importance - and impact - of digital lead generation. Guess what? We're back for more. It's not that we want to deliver the same message twice, but we want to show you that your peers are finding success from digital initiatives. They're driving awareness, leads, and revenue, and most importantly, ensuring their communities are part of the initial consideration set when corporate executives and decision influencers are evaluating business locations.
If you're still hesitant about digital initiatives and whether or not they fit into your community's strategy for success, we're laying out 10 ways that digital can help your community compete and win in today's ultra competitive landscape. Moving away from a traditional marketing approach can help your organization:
- Improve its online presence
- Increase awareness
- Attract and retain qualified new companies and talented workers
- Grow leads
- Shift toward a responsive, data-driven approach
- Take current marketing to the next level
- Improve brand equity, reach, and impact by industry segments
- Become a competitive choice among site selectors and business decision makers
- Prove ROI of marketing efforts
- Distribute the same program of work to partners and increase sustainability for the overall effort
There are EDOs across the country benefiting from digital techniques, but there are also those (the "late majority") who have yet to adopt this approach. Why? Economic developers are traditionally among the last to accept and embrace new technologies. Currently, only 33% believe they're effectively leveraging digital to impact their overall economy.
If you're wondering what a digital initiative entails, or what results might look like, here's a campaign snippet. Results are typical.
So what does your digital picture look like? Are you converting casual website inquiries into meaningful conversations? Do your strategies generate visibility? Have you developed a platform that measures all of your efforts?
Knowing that a digital plan can help your organization respond faster and more accurately to potential prospects and succeed in driving revenue at a faster rate should be enough to convince you that this methodology works. You don't have to take our word for it. Just ask your peers who are reaping the benefits.
Wondering if you're on the right track? Let us grade your digital efforts at no cost to you.