Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their business development and “Sales” offerings to prospects, Atlas CEO Ben Wright will be present webinar attendees with “Seven Things Business Developers Should be Doing to Differentiate Today” Join us on Wednesday September 15, 2010 at 1pm MST for this important webinar.

Free to Atlas clients, discounted for the Atlas Next Gen Economic Development Marketers LinkedIn Group and $85 for the general public, this webinar will accelerate your business development knowledge.  If you are currently an Atlas client please register here.

All others sign up here: Sign up for this date!

Wednesday, September 15th from 1:00pm - 2:15pm (MT):

Who should attend?

• CEOs and Presidents interested in reshaping the prospect offerings of their organizations
• Marketing VP’s and Managers
• Business Development VP’s and Managers
• Staff charged with executing websites, marketing campaigns, and prospect responses

The webinar will cover the following topics:

• How to differentiate by getting information to prospects faster
• How to include the necessary partners in the recruitment process
• New ways to identify prospects using Social Media
• Industry specific prospecting activities

Going to the IEDC conference in Columbus?

Join Atlas CEO, Ben Wright and other highly regarded speakers in the economic development marketing space, as they present “What Would Google Do?”

When: Sept 28th at 10:30 EST

About the Presentation:

• In 2009, well known journalist-turned-entrepreneur Jeff Jarvis produced “What Would Google Do?,” a book that caught the attention of business world. In the book, Jarvis argues that the world is now “upside-down, inside-out, counter-intuitive and confusing to nearly every company, executive or institution with one exception: Google.” This session will look at the new rules of the Internet Age and proposes answers to the question, “What Would Google Do to Rethink the Economic Development Industry.”

Interested in learning more about the who will be speaking at the IEDC Columbus 2010 conference?

Check out this year’s speaker list here.

Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas is pleased to present our latest webinar “Four Things Economic Development Prospects Want” (and what we should give them more of).

Listen to this presentation for a critical perspective on the following topics:

• The prospect mindset when starting a relocation or expansion
• Key steps they go through in the process
• Information you can provide to add the most value
• Opportunities to differentiate your offering in terms of speed

For more information on this webinar and others send us a message at guillermom@atlas-advertising.com or checkout our blog’s calendar with details regarding our upcoming webinars and speaking engagements on some of economic development’s most talked about subject matter.

Follow us on Twitter @Atlasad

Join our LinkedIn Group Next Gen Economic Development Marketers

If you are attending the Washington Economic Developers Association Summer Conference this week, you will have the opportunity to listen to Atlas’ Creative Director Peter Brown discuss the dos and don’ts of building a top notch ED website. For those of you not in attendance, you can read about it here or view the full presentation.

Highlights of the presentation include an overview of the 5 phases of creating a website: discovery, design and content development, technical development, launch and maintenance. Peter will also be giving an in-depth explanation of information architecture (IA or site map) and how to ensure that your navigation is intuitive and user friendly.

Some of the most useful pieces of advice come in the form of eight key components that any world-class ED website should have:

• Authenticity of place branding and messaging
• Clarity of navigation
• Depth and quality of content
• Use of search marketing approaches
• Use of email marketing and news sections
• Frequent performance tracking
• Use of maps and GIS technology
• Use of social media

My personal favorite piece of insight from the presentation: people don’t just visit your website; they experience and interact with it. Your site is not static, it’s living and breathing—it takes incredible attention and detail, but it will deliver incredible results.

Economic Development is a relationship business. With the rise of social media, how have the tools changed that we can use to reach out to prospects and  stakeholders and service our investors and partners? And how does this all affect your brand?

Check out our latest video in which Ben Wright, Atlas CEO, offers some invaluable insight as to how to truly leverage social media to develop a relevant brand for your organization.

To download this presentation and more check out our slidespace.