Congratulations to South Windsor, Ledyard and CRCOG–winners of Northeast Utilities’ social media grants. These grants provide strategy, set up and consultation for social media campaigns. Check out the winners’ campaigns below:

South Windsor on Facebook.
South Windsor on Twitter.

Ledyard News & Events on Facebook or Twitter.
Ledyard Alerts & Tips on Facebook or Twitter.

CRCOG on Facebook.
CRCOG on Twitter.

Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their business development and “Sales” offerings to prospects, Atlas CEO Ben Wright will be present webinar attendees with “Seven Things Business Developers Should be Doing to Differentiate Today” Join us on Wednesday September 15, 2010 at 1pm MST for this important webinar.

Free to Atlas clients, discounted for the Atlas Next Gen Economic Development Marketers LinkedIn Group and $85 for the general public, this webinar will accelerate your business development knowledge.  If you are currently an Atlas client please register here.

All others sign up here: Sign up for this date!

Wednesday, September 15th from 1:00pm - 2:15pm (MT):

Who should attend?

• CEOs and Presidents interested in reshaping the prospect offerings of their organizations
• Marketing VP’s and Managers
• Business Development VP’s and Managers
• Staff charged with executing websites, marketing campaigns, and prospect responses

The webinar will cover the following topics:

• How to differentiate by getting information to prospects faster
• How to include the necessary partners in the recruitment process
• New ways to identify prospects using Social Media
• Industry specific prospecting activities

Atlas and the economic development profession are “atwitter” about Social Media. In fact, there are few topics more frequently talked about in Economic Development than Social Media – but only a handful of economic developers have found ways to make social media pay dividends for their organization.

One question people often ask is, “How do you respond when social media attacks your brand?” Posted by the folks at Mashable, these cases studies offer valuable insights on how you can avoid a social media crisis when it comes to your brand.

“For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook (Facebook), Twitter (Twitter) and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn on you and your brand.”

Read Mashable’s Full Article

Going to IEDC Columbus?

Interested in talking about how social media can work for your community? We’d love to set aside some time to talk with you about one of economic development’s most tweeted, posted and blogged about topics. Give us a call or send us a message at guillermom@atlas-advertising.com to setup a time!

Don’t want to talk? Check out Atlas’ presentation on “Eight Things Economic Developers Should be Doing with Social Media.”

Going to the IEDC conference in Columbus?

Join Atlas CEO, Ben Wright and other highly regarded speakers in the economic development marketing space, as they present “What Would Google Do?”

When: Sept 28th at 10:30 EST

About the Presentation:

• In 2009, well known journalist-turned-entrepreneur Jeff Jarvis produced “What Would Google Do?,” a book that caught the attention of business world. In the book, Jarvis argues that the world is now “upside-down, inside-out, counter-intuitive and confusing to nearly every company, executive or institution with one exception: Google.” This session will look at the new rules of the Internet Age and proposes answers to the question, “What Would Google Do to Rethink the Economic Development Industry.”

Interested in learning more about the who will be speaking at the IEDC Columbus 2010 conference?

Check out this year’s speaker list here.

Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas is pleased to present our latest webinar “Four Things Economic Development Prospects Want” (and what we should give them more of).

Listen to this presentation for a critical perspective on the following topics:

• The prospect mindset when starting a relocation or expansion
• Key steps they go through in the process
• Information you can provide to add the most value
• Opportunities to differentiate your offering in terms of speed

For more information on this webinar and others send us a message at guillermom@atlas-advertising.com or checkout our blog’s calendar with details regarding our upcoming webinars and speaking engagements on some of economic development’s most talked about subject matter.

Follow us on Twitter @Atlasad

Join our LinkedIn Group Next Gen Economic Development Marketers