In an email last week, LinkedIn co-founder Reid Hoffman sent the email below to LinkedIn’s first million members, saying thank you. Not only were we honored to be considered (and thanked) for being early adopters (we were in the first .2 percent of all LinkedIn users), we believe so much in LinkedIn that we have [...]

Including social media in your marketing plan can take little time and allow your organization to reach your desired audience, if done correctly. Many Economic Development groups compete for attention from national and international audiences—trying to give them a glimpse of what they have to offer with the hopes of garnering interest. While it is [...]

Five reasons why Webster City Iowa’s Economic Development blog is getting a shout out this month: They post on a consistent basis. This is important for gaining subscribers who are looking for a steady stream of content. Their content is relevant to their audience. It’s important to understand who your target audience is and address [...]

A great question asked on our LinkedIn group, Next Gen Economic Development Marketers: How does your organization use social media and do you have any suggestions for best practices? Here was our response: What we are largely seeing is that EDO’s are using social media as a utility tactic to achieve pre-determined goals. For some [...]

A recent article discusses how bloggers are becoming influential in developing the brand of a city. Because bloggers post so frequently about specific topics and have wide audiences, they are often (unintentionally) great marketers for their hometowns. As Economic Developers diving into the power of social media, it’s a good idea to find out who [...]