In a recent study, Google is still proving to dominate the search engine market with about 66% of users using Google as their primary search engine. While Bing grew 0.3%, Yahoo (which is powered by Bing) fell 0.4%. What does this mean for SEO and your website? Google’s algorithms for indexing sites is still king [...]

Users that come to your website are not reading your content. They are scanning it. And there is a big difference. Long paragraphs (although full of important information that your users probably need), often are skipped over in favor of a nice, easy to digest bulleted list. For example, see how your eye wants to [...]

This new study shows that the organizations with the best, most effective online content: Map their content to the user’s buying process Get their executives on board Plan to increase their content spending in the next 6 months Read more. Share This: Recommend on Facebook Share on Linkedin Tweet about it Subscribe to the comments [...]

Due to funding cuts in both public and private sectors, communities and businesses are continually being pressed to do more with less. As such, marketers, business developers and a variety of other staff have been challenged to reach targeted audiences in ways they have never done before. One way to meet that challenge and differentiate your community, is [...]

Yesterday we talked about the four key questions your homepage should answer: Who are you? What do you do? Why should I care? What should I do? Addressing those important questions will help your users orient themselves, figure out whether they’re in the right place and continue down your sales funnel (whether that funnel leads [...]