Last year, Atlas remained active in the resort real estate market and saw some key successes, including helping sell over $40 million in resort real estate.  In so doing, we gained important insights about where we believe things are heading in the coming years.

Watch Atlas Advertising’s CEO, Ben Wright in this brief video as he addresses one of real estate’s most pressing questions, “Who’s Buying Resort Real Estate Today?”

Interested?

We’d like to talk with you about how to use your current database to drive sales and how to reposition your development and your marketing to take advantage of changes in buyer behavior.

To set up a free initial consultation, email Guillermo Mazier or call at (303)-292-3300 x 232. Para hablar en español llámanos a (303) 292-3300 ext 232. Estamos a la orden.

Not ready to talk?

Visit our Slidespace to download some of our best presentations including “How Atlas Helped Market and Sell Over 40 Million in 12 months.”

Join our LinkedIn group, Next Gen Real Estate Marketers

Follow us on Twitter at @Atlasad

Interesting real estate article on fix-and-flip buyers this morning from INMAN. Check it out below:

“A significant share of cash buyers are investors, people who are buying properties not to live in but to rent out, or to fix up and sell quickly. From January through May, between 14 and 19 percent of all buyers were investors, according to figures kept by the National Association of Realtors.

Investors tend to be less emotionally invested in the homes they are buying than people who are buying homes they are going to live in, according to real estate professionals Inman News contacted. As such, these cash buyers are particularly attractive to some real estate agents.

“Cash buyers are usually investors who are more concerned with acquiring the property and not ‘falling in love’ with the home like primary residence buyers,” said Amy Wagner, a broker associate for the Walters Team at Candlewood Realty Group in the Denver metro area. ”

Read the full article.

Economic Development is a relationship business. With the rise of social media, how have the tools changed that we can use to reach out to prospects and  stakeholders and service our investors and partners? And how does this all affect your brand?

Check out our latest video in which Ben Wright, Atlas CEO, offers some invaluable insight as to how to truly leverage social media to develop a relevant brand for your organization.

To download this presentation and more check out our slidespace.

Today I want to direct you to this fantastic article on how to rank higher in Google’s local searches by studying your competitors.

By identifying who is doing well and following the 6 steps outlined in the article above, you can increase your own ranking (and exposure).

This could be especially helpful for real estate and tourism. Take a look.

This nice little blog post illustrates the importance of connecting all of your marketing efforts together. If a facebook post links to a blog post, that blog post should provide the promised information. If that blog post then links back to a website, make the link one that will give the user even more information on their desired topic. Not a general link to your website (unless that is the desired topic).

Read the full article.