Latitude

Three New Social Media Campaigns in CT

Gigi Griffis — Thu, 02 Sep 2010 16:57:22 +0000

Congratulations to South Windsor, Ledyard and CRCOG–winners of Northeast Utilities’ social media grants. These grants provide strategy, set up and consultation for social media campaigns. Check out the winners’ campaigns below:

South Windsor on Facebook.
South Windsor on Twitter.

Ledyard News & Events on Facebook or Twitter.
Ledyard Alerts & Tips on Facebook or Twitter.

CRCOG on Facebook.
CRCOG on Twitter.

Upcoming Webinar: Seven Things Business Developers Should be Doing to Differentiate Today

Guillermo Mazier — Wed, 01 Sep 2010 15:46:42 +0000

Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their business development and “Sales” offerings to prospects, Atlas CEO Ben Wright will be present webinar attendees with “Seven Things Business Developers Should be Doing to Differentiate Today” Join us on Wednesday September 15, 2010 at 1pm MST for this important webinar.

Free to Atlas clients, discounted for the Atlas Next Gen Economic Development Marketers LinkedIn Group and $85 for the general public, this webinar will accelerate your business development knowledge. If you are currently an Atlas client please register here.

All others sign up here: Sign up for this date!

Wednesday, September 15th from 1:00pm - 2:15pm (MT):

Who should attend?

CEOs and Presidents interested in reshaping the prospect offerings of their organizations
Marketing VP’s and Managers
Business Development VP’s and Managers
Staff charged with executing websites, marketing campaigns, and prospect responses

The webinar will cover the following topics:

How to differentiate by getting information to prospects faster
How to include the necessary partners in the recruitment process
New ways to identify prospects using Social Media
Industry specific prospecting activities

When Social Media Attacks

Guillermo Mazier — Tue, 31 Aug 2010 19:01:23 +0000

Atlas and the economic development profession are “atwitter” about Social Media. In fact, there are few topics more frequently talked about in Economic Development than Social Media – but only a handful of economic developers have found ways to make social media pay dividends for their organization.

One question people often ask is, “How do you respond when social media attacks your brand?” Posted by the folks at Mashable, these cases studies offer valuable insights on how you can avoid a social media crisis when it comes to your brand.

“For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook (Facebook), Twitter (Twitter) and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn on you and your brand.”

Read Mashable’s Full Article

Going to IEDC Columbus?

Interested in talking about how social media can work for your community? We’d love to set aside some time to talk with you about one of economic development’s most tweeted, posted and blogged about topics. Give us a call or send us a message at guillermom@atlas-advertising.com to setup a time!

Don’t want to talk? Check out Atlas’ presentation on “Eight Things Economic Developers Should be Doing with Social Media.”

What Would Google Do?

Guillermo Mazier — Wed, 25 Aug 2010 20:18:35 +0000

Going to the IEDC conference in Columbus?

Join Atlas CEO, Ben Wright and other highly regarded speakers in the economic development marketing space, as they present “What Would Google Do?”

When: Sept 28th at 10:30 EST

About the Presentation:

In 2009, well known journalist-turned-entrepreneur Jeff Jarvis produced “What Would Google Do?,” a book that caught the attention of business world. In the book, Jarvis argues that the world is now “upside-down, inside-out, counter-intuitive and confusing to nearly every company, executive or institution with one exception: Google.” This session will look at the new rules of the Internet Age and proposes answers to the question, “What Would Google Do to Rethink the Economic Development Industry.”

Interested in learning more about the who will be speaking at the IEDC Columbus 2010 conference?

Check out this year’s speaker list here.

Atlas Employee Spotlight: An Artist Within

Lucy Collins — Mon, 23 Aug 2010 19:22:57 +0000

"Thunderhead III" by Hugh Daly, acrylic on canvas

Hugh Daly, Operations Manager at Atlas, leads a double life. By day he manages, organizes and basically ensures that Atlas Advertising doesn’t spontaneously combust. Nights and weekends, he creates color ideas from everyday life. And he is quite successful at it.

I took a few minutes to pick the brain of our resident painter and here is what I found out:

How long have you been painting?
I come from a creative family – both of my parents are artists. I’ve been drawing since I was in elementary school but got serious about painting after college.

Where do you get inspiration from?
I find color ideas in everyday life and draw themes from my travels and from nature mainly. Often times everyday events, like sitting on my patio sipping coffee will inspire a concept for a painting.
Also, I stretch my own canvases. I feel like the process binds me to the painting before I even start the work. I know the canvas will be stretched exactly how I like it – I am my pickiest client!

Where is your work currently being displayed?
I currently show at the Sandra Phillips Gallery in Denver and Art & Soul Gallery in Boulder. My studio is at my home, so I guess you could say that would be my third gallery.

Do you listen to music while you paint?
I typically listen to jazz or classical when I paint, sometimes even certain techno – the music relaxes me but also keeps my brush moving energetically. It is interesting to see how the different types of music affect my work.

Do you have a local favorite artist?
There are a couple of local artists I draw inspiration from – Craig Marshall Smith and Amy Metier.

Do you participate in First Friday?
Not typically – although it is a great opportunity to catch galleries all open after hours together, and to do some networking, it is conversely a difficult time to truly ‘see’ the art with so many people milling about. I prefer to slip into a gallery on a quiet afternoon and be the only one there. I feel like I absorb so much more.

I imagine most painters as being barefoot while they work, is this true for you?
Nope, I wear something on my feet. My basement studio has some pretty chilly cement floors!

How do you balance your double life?
I like having my full time job at Atlas and working on my paintings on evenings and weekends. I find it is a good balance for me between left brain and right, between working for someone and working for myself. It takes the pressure off of having to create in order to sell, and allows me to be true to myself with respect to my work. Being around all of the creativity here at Atlas is also a great part of the equation!

To see more of Hugh’s work you can visit his website at www.hdaly.com.

Atlas Video: Four Things Economic Development Prospects Want

Guillermo Mazier — Thu, 19 Aug 2010 18:39:28 +0000

Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas is pleased to present our latest webinar “Four Things Economic Development Prospects Want” (and what we should give them more of).

Listen to this presentation for a critical perspective on the following topics:

The prospect mindset when starting a relocation or expansion
Key steps they go through in the process
Information you can provide to add the most value
Opportunities to differentiate your offering in terms of speed

For more information on this webinar and others send us a message at guillermom@atlas-advertising.com or checkout our blog’s calendar with details regarding our upcoming webinars and speaking engagements on some of economic development’s most talked about subject matter.

Join our LinkedIn Group Next Gen Economic Development Marketers

Congratulations South Central Kentucky!

Lucy Collins — Wed, 18 Aug 2010 22:29:38 +0000

Congratulations to South Central Kentucky, who just launched their new website!

Who’s Buying Resort Real Estate Today?

Guillermo Mazier — Wed, 18 Aug 2010 09:00:18 +0000

Last year, Atlas remained active in the resort real estate market and saw some key successes, including helping sell over $40 million in resort real estate. In so doing, we gained important insights about where we believe things are heading in the coming years.

Watch Atlas Advertising’s CEO, Ben Wright in this brief video as he addresses one of real estate’s most pressing questions, “Who’s Buying Resort Real Estate Today?”

Interested?

We’d like to talk with you about how to use your current database to drive sales and how to reposition your development and your marketing to take advantage of changes in buyer behavior.

To set up a free initial consultation, email Guillermo Mazier or call at (303)-292-3300 x 232. Para hablar en español llámanos a (303) 292-3300 ext 232. Estamos a la orden.

Not ready to talk?

Visit our Slidespace to download some of our best presentations including “How Atlas Helped Market and Sell Over 40 Million in 12 months.”

Join our LinkedIn group, Next Gen Real Estate Marketers

Kicking Off a New Project in Aurora, Co.

Jessica — Mon, 16 Aug 2010 13:19:53 +0000

The Fitzsimons Life Science Center in Aurora, Co.

Late last week my Creative Director, Peter Brown and I met with the City of Aurora to kickoff a new project. Aurora, a neighboring city to Denver, reminded me of what tremendous growth is happening all around the metro area. We kicked off a marketing project with our client team and were taken on a tour of the city so we could view all the area has to offer. We really get a sense of what makes Aurora tick.

Having lived in the Denver area for quite some time I was amazed to see all the resources available to the Aurora community. We saw The Fitzsimons Life Science District, one of North America’s largest bioscience campuses. The company has a high concentration of private-sector aerospace and defense workers. Among its many resources I was pleasantly surprised to learn that it is Colorado’s third largest city. It sits only minutes away from the Denver International Airport and is easily accessible from I70 and E-470.

I’m excited to kickoff this project and expect a successful experience with this client!

Atlas News: What Economic Development Prospects Want

Guillermo Mazier — Fri, 13 Aug 2010 15:48:59 +0000

Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas CEO Ben Wright will present webinar attendees with “Four Things Economic Development Prospects Want (and what we should give them more of). Join us on Wednesday August 18, 2010 at 1pm MST for this important webinar.

Free to Atlas clients, discounted for Next Gen Economic Development Marketers Linked In Group, and $85 for the general public, this webinar will help you refine your prospect offerings. If you are currently an Atlas client please register here.

All others sign up here: Wednesday, August 18th, 1:00pm MST: Sign up for this date!

Who should attend?

CEOs and Presidents interested in reshaping the prospect offerings of their organizations
Marketing VP’s and Managers
Business Development VP’s and Managers
Staff charged with executing websites, marketing campaigns, and prospect responses

This important webinar will cover the following topics:

The prospect mindset when starting a relocation or expansion
Key steps they go through in the process
Information you can provide to add the most value
Opportunities to differentiate your offering in terms of speed

Join the conversation!

For more information on this webinar send us a message at guillermom@atlas-advertising.com or checkout our blog’s calendar with details regarding our upcoming webinars and speaking engagements on some of economic development’s most talked about subject matter.

Join our LinkedIn Group Next Gen Economic Development Marketers