Featured Post

Webinar: The Anatomy of an IEDC Award-Winning Website

"The Indy Partnership has performed well for many years, but recent achievements and their ability to leverage regional assets, business cluster strengths and good old-fashioned hard work and ingenuity have earned them an honored place among the top 10 economic development groups in the United States..."

Read More

Bad Marketing is Worse than No Marketing

Posted by Gigi Griffis | Posted in Online Marketing | Posted on 07-11-2009

Tags: ,

0

According to data by Dynamic Logic, provided via BitBriefs, suggests that the worst-performing campaigns can negatively impact brand awareness, brand favor and purchase intent.

The message: don’t take an indifferent prospect and make them dislike you. Instead, invest in great marketing and turn indifferent prospects into interested prospects.

Comments are closed.