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Has an experience online influenced whether or not you purchased a product or service from the brand?
97.1% of users said yes.
According to data by Dynamic Logic, provided via BitBriefs, suggests that the worst-performing campaigns can negatively impact brand awareness, brand favor and purchase intent.
The message: don’t take an indifferent prospect and make them dislike you. Instead, invest in great marketing and turn indifferent prospects into interested prospects.
For those of you who are interested in following the trends in online marketing and keeping up with the latest statistics, check out BitBriefs, a statistics site that posts new data nearly every day.
According to research done by BusinessInsider, smart phone sales are expected to exceed personal computer sales by 2011. That’s right - more people will be buying phones that have internet access than will be buying PCs.
So what does that mean for us - the online marketers?
It means that if you don’t have a mobile website, you should probably get one. And fast.
What is a mobile website? You may ask.
It’s a simple, phone-compatible version of your homepage, with very prominent contact information (contact information — according to our research — is what your mobile users are most often searching for when they’re browsing your site via phone).
If you don’t already have a mobile version of your website, now would be a good time to ask your web firm, tech guys or us about the technology. It’s a simple addition to your site - and will make all the difference as mobile internet usage continues to climb.
