Here at Atlas we are a dog-friendly environment. Not only are our smelly friends adorable and entertaining, but they also teach us about how to communicate clearly. For example, a wagging tail = happy, raised hackles (hairs on the back of the neck) = excitement, repeatedly sniffing the floor in circles = take me outside, and my favorite, licking of the shoes = please pet me.
In addition to these basic communication strategies, our dogs can also provide some basic marketing tips:
- Grab the audience's attention
- Engage emotions
- Build trust
- Be honest and memorable
Because dogs can naturally accomplish these, they are often used in advertising. In an article by Kim Gordon, these tips are further explained along with why dogs are such a popular marketing tool. Read the full article here.