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How JobsOhio Is Creating a Competitive Advantage Using Atlas Technology

  Ben Wright     Apr 06, 2012

Ohio has long been committed to economic development, winning 5 of 6 Governor’s Cups from 2006-2011. With strong community partnerships and collaboration with its six regional partner groups including Team NEO, Dayton Development Coalition, Columbus 2020, Cincinnati USA Partnership, Toledo Regional Growth Partnership and Appalachian Business Council, it can be argued that the state of Ohio is setting the stage for statewide economic development models across the country.

The JobsOhio Network

From critical changes in their tax structure (Ernst &Young and the Council on State Taxation, ranks Ohio as having the third-friendliest tax environment for new investment in the United States) to strong incentive packages and a resource-rich workforce, there is no question that Ohio has much to offer. But in a down economy—with states aggressively vying for deals—what is Ohio doing that is setting them apart?

To stay competitive, the Ohio Business Development Coalition - now part of JobsOhio and the Ohio Department of Development - have implemented Atlas InSite, Atlas' industry leading GIS property database, as well as Atlas' AtlasOne platform to enable the state to provide customized, collaborative proposals to prospects in minutes instead of days.

The truth is, high performing economic development organizations like JobsOhio are tracking projects, compiling voluminous amounts of quality data, collaborating with partners and responding to RFPs faster and more comprehensively than ever before. And, they are doing the majority of it online.

In a recent speech Mark Kvamme, Interim Chief Investment Officer and President for JobsOhio, characterized the state's initiative to get answers to prospects faster.

"We want to get an answer to you in hours or days versus weeks or months," Kvamme said.

By using AtlasOne as a key prospect management and proposal system since 2009, the state has been able to service prospects faster, and with more open collaboration from its previous methods. According to Matt Cybulski, Project Manager for JobsOhio and the administrator for AtlasOne in Ohio:

"Atlas InSite and AtlasOne have dramatically increased the rate at which the state of Ohio and our local partners can deliver information to prospects. Now, we can create proposals much faster and with more information than we could gather in days."

Since adopting AtlasOne, the state has achieved the following milestones:

  • Nearly twice the prospects and projects managed from 2010-2011 as in the previous year
  • Over 430 system users participating in the system who can review prospect requirements and submit responses on projects within minutes
  • Transparent reporting on which communities properties were submitted to a prospect
  • Management of nearly 15,000 properties and 540,000 company records in the system

Since using Atlas InSite as its GIS system since 2008 the state has achieved the following milestones:

  • Growth in property searches of 139% from 2,700 per month in 2010 to 6,500 per month in 2011 with little change in marketing spend
  • Growth in business searches of 80% from 2,400 per month in 2010 to 4,400 per month in 2011
  • An average of 4:37 time spent on their website
  • Participation of over half of the counties in the state with local versions of Atlas InSite, or LocalInSite, which is delivered at a significantly reduced cost to participating counties

Atlas is proud to work with clients like JobsOhio, regional partners and local communities and to provide technology and GIS solutions that help economic developers maintain their edge, and save valuable time.

For more information on any of the products mentioned, please contact Guillermo Mazier, Business Development at Atlas, at 303.292.3300 x232 or guillermom@atlas-advertising.com.

Tags  Client Successes Economic Development Online Marketing

Written by Ben Wright

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