Digital marketers are increasingly seeing a greater impact on their internal decision making from data. In a recent survey of 182 B2C, B2B, and agency marketers by management firm Conductor, over 70 percent of respondents said data made more, or much more, of an impact on decision making over the past year.
The result is that most marketers surveyed anticipate spending more on marketing technology in the next 12 months, with 37 percent saying they expect to spend between 1 and 25 percent more and a further 18 percent saying they’ll spend between 26 and 50 percent more.
For economic developers, these results should be telling, as site selectors, businesses, and EDOs place increasing emphasis on data in their decision making processes.
At Atlas, we’re constantly striving to integrate data into our products and workflow. Our marketing campaigns, branding, and website design all utilize extensive market research and data. Our websites feature data-rich geographic information systems offered by affiliate Community Systems, and we are continually working on providing more data points and user-friendly features.
Specifically, we have found a correlation between website visits and interactions with companies: for every 125 website visits, EDOs generate one conversation with a company or prospect. How does your organization compare? Do you know the impact of your work on your community? Take our benchmarking survey, here, to find out, or click the button below.
Also, we’d love to hear how you integrate data into what you do. Drop us a line so we can write a case study on it!