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Gearing up for Gering

  Whitney Daly     Oct 17, 2016

This Thursday, we'll be hanging out in Gering, Nebraska, and despite it being but just a small city in Western Nebraska (population: 7,800), it really has a lot to offer. The Gering Convention and Visitors Bureau paints a picture of Gering that can inspire anyone looking for a small town adventure. And while we're not necessarily trying to re-live our Oregon Trail days by visiting (Gering is a well-known landmark on the Trail), we will be there this week for the Nebraska 2016 Tourism Conference. 

Atlas CEO Guillermo MazierAtlas CEO Guillermo Mazier will be speaking at the event this Thursday on the topic of connectedness between tourism and economic development. His session, Mixing Business with Pleasure: How DMOs and EDOs Realize Ultimate Community Vitality, will help destination marketers understand how they can make an even bigger impact by aligning forces with economic development organizations. We call it the "1+1=3" phenomenon.

Tourism is an economic engineThere is no doubt that tourism is an economic engine. It contributes a significant portion to national and world GDP, it accounts for one out of 11 jobs, and tourism employment continues to outpace all other traded sectors. It’s a domineering industry that’s expected to grow 4.4% over the next decade, and its resounding impacts on our economy are vast.

As funding for both economic development and tourism initiatives continues to be scrutinized and often undervalued, it is important that tourism marketing professionals understand the impact of destination promotion to economic development, providing value to everyone in the community in the form of job creation and capital investment.

These concepts and more will be addressed by Guillermo at the Nebraska Tourism Conference, and we anticipate a lively dialogue with tourism marketing professionals who are attending. In the mean time, we'll be gearing up for Gering, and putting the final touches on a hopefully engaging and thought-provoking presentation.

And lastly, as a precursor to our session, we invite you to download a free copy of our recent white paper: How DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together.

White paper download

Tags  tourism marketing destination marketing

Written by Whitney Daly

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