Do you ever find yourself wondering if social media can really make a difference in economic development?
It has transformed the way businesses reach, engage and relate to consumers (B2C), but what impact, if any, has it had on economic development?
Do today’s social media applications enable you to promote your community’s assets beyond the traditional communications capabilities of economic development organizations alone? The answer is yes.
To put it simply, social media enables communities to cast a very wide net. Without the limitations of 20th audiences directly and immediately with fresh information, like the very latest announcements and press releases about new companies or facilities in the community, new pictures and video tours of available properties. Perhaps the most valuable feature of social media is that it creates two-way communication to build relationships.
Here are 7 reasons that your EDO should be leveraging this powerful social phenomenon:
- To engage, follow and build relationships prospective and existing companies.
- To support entrepreneurial communities – Social media is the language that they speak.
- To announce positive news about your community – this is free PR that can spread like wildfire.
- To recruit ambassadors for your community to attract talented workers, visitors and new businesses for local industry clusters.
- To shape the collection of impressions for your community (your brand).
- To be part of conversations impacting your community. Announce local events and developments to attract citizens and support local businesses.
- To help reduce unnecessary marketing and public relations expenses. -century marketing tools, EDOs now have the ability to reach important.