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How Would You Rate Your Econ Dev Marketing in 2016?

By Whitney Daly |  Oct 31, 2016

If you had to grade your marketing efforts this year, what would you give yourself? Did your economic development organization blow it out of the wate...

The Power of Infographics in Economic Development

By Whitney Daly |  Jul 29, 2016

46% of marketers say photography is critical to their current marketing and storytelling strategies (CMO Council) Content with relevant images gets 94...

Free (Free!) Economic Development Marketing Tools

By Whitney Daly |  Jun 29, 2016

Free normally gets people's attention. But to be honest, free doesn't always equate to relevant, quality, or substantial. Free can sometimes be synony...

Creating Personas Creates Interaction in Econ Dev

By Whitney Daly |  Jun 15, 2016

 

Gated Content: A Nuisance for Users or Smart Marketing?

By Whitney Daly |  May 06, 2015

Are email addresses “the high value currency of exchange on the web?” According to some, yes. Obtaining an email address is now valued as much as, if ...

A Guide to Unleashing Killer Content Marketing on LinkedIn

By Whitney Daly |  Mar 03, 2015

Are you already publishing content on LinkedIn? If so, what strategies are working for you, and what type of content elicits the most reaction from yo...

Dear Atlas: My Website Isn’t Generating Leads. Please Help!

By Whitney Daly |  Dec 09, 2014

Websites not performing to expectations is an age-old problem, and not just in the economic developmentindustry. Things like custom website design and...

What Does Competitive Intelligence Look Like for Economic Development?

By Whitney Daly |  Nov 25, 2014

Most of us know who our competitors are, right? We are constantly looking to out-bid, out-sell, or out-do these guys, because after all, that’s our jo...

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