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A Familiar Face Returns to Atlas

By Whitney Daly |  Apr 11, 2017

It is with great enthusiasm we welcome back a familiar face to the Atlas team. Lucy Bowman re-joins us as Vice President and will be primarily focused...

11 Ways to Ring in the New Year Economic Development Style

By Whitney Daly |  Dec 07, 2016

Throughout the year, we've spoken to hundreds of economic developers, whether by way of presentation, webinar, lunch, or pitch. And we've offered thou...

The Road to Economic Development Marketing Reinvention

By Whitney Daly |  Sep 27, 2016

It's that time of year again. The season when most people are unpacking their fall and winter clothes. Decorating their homes with harvest accoutremen...

Right Team, Right Goals, Right Outcomes...A New Look at Atlas

By Whitney Daly |  Sep 13, 2016

As long standing advocates of high performance in the economic development and tourism industries, we believe (we know!) the right team is a huge part...

Telling The Cumberland Valley's Story Via Video

By Whitney Daly |  Sep 06, 2016

We came, we saw, we captured moments. Last week, Bradley Hein, our Associate Creative Director, led a group of models and videographers on a journey t...

EDO Marketing Budgets: Boom or Bust?

By Whitney Daly |  Aug 22, 2016

EDOs have varying marketing budgets. Depending on a plethora of different things like availability of private funding, access to grants, and fundraisi...

Tourism Marketing: A, B, C, or D for your DMO?

By Whitney Daly |  Jun 24, 2016

You're a tourism marketer, and your plate is full. On any given day, you're facilitating relationships with hotels, restaurants, wineries, and local a...

Generalist or Specialist...Making the Decision

By Whitney Daly |  Jun 02, 2016

In economic development, should you hire a generalist or specialist? It's a question we raised in our last post, which sparked some great comments fro...

10 Ways to Generate 27 Leads

By Whitney Daly |  May 12, 2016

A few weeks ago, we brought you Old School vs New School Digital Lead Generation, where we talked about the importance - and impact - of digital lead ...

Old School vs New School Digital Lead Generation

By Whitney Daly |  Apr 20, 2016

What's the real return on investment of digital lead generation efforts? That's a heavy question. Obtaining, analyzing, and reporting on ROI can be a ...

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